The use of ethanol is being promoted at the 69th annual Sturgis Motorcycle Rally in South Dakota.

You, along with the Legendary Buffalo Chip, allowed us to teach fellow riders about ethanol and provided a venue to hand out more than 5,000 ethanol koozies, 1,000 ethanol t-shirts and 10,000 information cards about the benefits of using a homegrown fuel. The key points being that it is a domestic product, it is cleaner-burning and it is made from renewable sources. We also had 25 static displays, which encouraged riders to, “Ride Safe, Fuel Right.” You also provided a backdrop to launch a Sturgis Photo Contest at www.e85challenge.com, where riders can win $1,000 for submitting their favorite rally photo. Each night, concert goers were able to see ethanol information on the jumbotrons during such acts as Toby Keith and Aerosmith.

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